4. V-Neck Dress
Cost: $100–$150* Manufacturer: Unknown Acquired via: The business's Facebook page This situation highlights one of the most dubious marketing techniques encountered in online shopping. The woman featured in this photo discovered a stunning deep-V gown on the business's Facebook page and, eager to make the purchase, bought it in haste. However, when the dress arrived, it turned out to be ridiculously unattractive, starkly contrasting the beautiful image she had seen online.
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Encouraging tone.
Embedded respect for constraints.
Maintains resilience under churn.