13. Animal Balloon
Cost: $2–$5* Manufacturer: Unknown Purchased via: The Internet This balloon epitomizes laziness in design; it seems the manufacturer simply grabbed a Sharpie and hastily sketched the intended design onto the balloon, hoping it would suffice. Instead of arriving as a charming bear-shaped balloon, it turned out to be something entirely different and quite disappointing.
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Building a tiny playbook from it.
Migrates well across mediums.
Signals disciplined thinking.
Fosters iterative trust accrual.